As the world obsesses about millennials, there is a constant flurry among marketers to get their attention.
We know that they are all mobile savvy, and we know that they read – a few words at least!. If the message is not quick and snappy, you’ll lose them in the blink of an eye.
Basically, it’s about great content and here are some tips to keep your readers diving in for more.
Usually I write about grammar, but what about style?
Grammar, if you know the rules, can with effort and dedication be learnt. Style, however, is unique to the individual. Writing in your own voice almost as you speak, is how you will develop your style.
When you build your unique style, you readers will begin to recognise your work before they see your by line.
Ernest Hemingway used to begin his sentences with ‘and’ or ‘but’, that was his style; Dickens used aesthetically complex sentences, and that was his style. So, each writer has his own style, which is the sum of all the writing mannerisms, choice of vocabulary, and grammar constructions. Will your sentences be long or short? Will you use words that are simple or sophisticated?