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Tag: original words

The importance of grey marketing

grey matter

It’s not black or white, it’s grey.

You may think that marketing is black or white, but there is a whole grey area that you may not be considering. In traditional spaces black and white could be print and electronic media, or information that you experience with relative ease.

Three key notes to persuasive copy

Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.

pexels-photo-895449.jpegEven Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?

A deadly blutterance: How words are formed

 

Blasted, blithering and blooming. All lovely descriptive words with a possible to probable note of irritation in how they are expressed, depending on context of course.

These words remind me that the art of conversation could be in jeopardy what with SMS, Twitter and Google-speak.

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