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Tag: Enlish back to basics

Three key notes to persuasive copy

Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.

pexels-photo-895449.jpegEven Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?

Basic English: Four of the most common mistakes

In my job as a sub editor I come across so many basic errors in grammar and the use of unnecessary words.

These are exhibited by junior writers with no more than six months of cub training to senior writers and even contributors who are academics in their respective fields.

These are just a few of the most common.