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Top 10 tips to get user interaction

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As the world obsesses about millennials, there is a constant flurry among marketers to get their attention.

We know that they are all mobile savvy, and we know that they read – a few words at least!. If the message is not quick and snappy, you’ll lose them in the blink of an eye.

Basically, it’s about great content and here are some tips to keep your readers diving in for more.

The importance of grey marketing

grey matter

It’s not black or white, it’s grey.

You may think that marketing is black or white, but there is a whole grey area that you may not be considering. In traditional spaces black and white could be print and electronic media, or information that you experience with relative ease.

Three key notes to persuasive copy

Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.

pexels-photo-895449.jpegEven Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?

Flout or flaunt? Word confusion

One of the most common mistakes I found as a sub-editor was around the confusion of the use of the words flaunt and flout. The result was often hilarious.

It seems it is an age-old problem common to the news reporting discipline and these partners in language crime have an interesting history. You may want to say the wanton woman flouted her breasts as she walked along the busy street.

New author launches poetry anthology at Love Books, Melville

Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work.

Khan’s journey as a writer for the past 20 years has been a start-stop affair. She first tried her craft in short stories in the back office

Gig economy the smart choice

Gig economy a new take
Perhaps what ‘gig’ used to mean

As a gigger (someone who works in the ‘gig economy’ – my own definition) for the past three and a half years I have formed my own views as to its success and relevance in the global work structure.

Green Eggs and Ham: A great contribution to literature

Today I celebrate Dr.Seuss for all the entertainment he provided in my childhood.

I loved his books and would sleep with them under my pillow so that the stories would fill my dreams and occupy my earliest waking hours.

No-cry zones with sunions: How words are formed

You’ve heard of a no-fly zone. Now, there’s a no-cry zone. That’s when it comes to onions. Or rather sunions.

English is not the only discipline to combine two elements to from a new one. Agriculture too is well known for its hybridisation and has brought us many delicious fruits and vegetables that add variety to our diets.

Today I am borrowing from agriculture by taking its new vegetable name and using it as my new work.

So, sunion is an onion, with all the powerful flavours of this strong bulb vegetable in the Allium class, but without the chemical irritants that cause crying. Thus, a no-cry zone.

https://www.today.com/food/onions-won-t-make-you-cry-are-here-they-re-t121086

In my research, I accidentally found, in addition to sunion, the word sonion, which has inspired some interesting definitions of its own.

Urban Dictionary offers: “sonion, the son of an onion; often used to describe an awesome bro. “yo sonion, wanna go rip a monster bowl?” shows how to use the word in a sentence (ehem). https://www.urbandictionary.com/define.php?term=sonion

Profiling

Another site has developed an entire personality profile for this creature, sonion, in very poorly written English, I must add.

However, it suggests that sonions prioritise freedom and independence and are particularly curious about the unknown.

 

They are said to enjoy travel and abhor routine tasks. They generate ideas that are well-supported but soon tire of concepts that don’t excite them.

For more on this fascinating personality, please go to: (link)http://www.meaningslike.com/name-stands-for/sonion#learn-more

I’m amazed that you can find this analysis, which to me sounds like pure fiction, written by websites that pass themselves off as authorities (maybe the laugh is on me), but it has been fun.

So whichever way you want to take it, I wish you lots of salads with crunchy sunion, or why not try a creative exercise and write your own profile of a sassy sonion.

New word from a six year old: Palindromes and portmanteus: how words are formed

How words are formed

No leg to stand on: How idioms originate

 

 

 

 

 

Having suffered a leg injury in December I could not walk and could not drive. I was practically immobile. In my static state I had plenty of time to think. I was reminded that everything that happens in the body is a result of what is happening in the mind.

New word from a six year old: Palindromes and portmanteus: how words are formed

An attack of destinesia

 

Almost every word in English has a definition and  almost every word composition has a description for why it came to be called that.

Until that is, the word that you want to know more about is not in the dictionary (try Google) or worse the composition is unexplained.

Praesent ut risus. elit. tristique quis, Nullam ipsum