Where cash was once king, no-one wants to transact with hard currency, banks charge a fortune for handling the dirty lucre and it’s certainly not safe to be walking around with a stash in your back pocket.
Have no fear – CONTENT is the new king. Content is the king of the ‘interverse’. Everybody wants it, everybody has it and everybody dumps it anywhere and anyhow.
Following the much-publicised alleged breach of Facebook user privacy, and recent reports of social media absorption by the youth it is no surprise that parents worry about the time their children spend online.
An article in The Guardian, May 2017, reported “Facebook showed advertisers how it has the capacity to identify when teenagers feel ‘insecure’, ‘worthless’ and ‘need a confidence boost’, according to a leaked document based on research quietly conducted by the social network.”
A wise friend once told me after a long struggle with an MBA assignment – ‘Perfection is the enemy of the good’.
This small gem of wisdom has stuck with me ever since.
And that does not mean you cannot be excellent.
What is excellence?
Excellent is how you are every day, every hour, every minute, every second. It’s how you present yourself to the world and how you use excellence to put forward your natural talents.
As the world obsesses about millennials, there is a constant flurry among marketers to get their attention.
We know that they are all mobile savvy, and we know that they read – a few words at least!. If the message is not quick and snappy, you’ll lose them in the blink of an eye.
Basically, it’s about great content and here are some tips to keep your readers diving in for more.
It’s not black or white, it’s grey.
You may think that marketing is black or white, but there is a whole grey area that you may not be considering. In traditional spaces black and white could be print and electronic media, or information that you experience with relative ease.
Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.
Even Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?