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Year: 2018

Know how to use rain, rein and reign

woman wearing black long sleeved blazer on white horse
Photo by Laila Klinsmann on Pexels.com

It’s spring in South Africa and in the season’s first flush, we had a smattering of rain.

That’s the stuff of celebration.

What’s not to celebrate is the state of our country’s newspapers.

A quick lesson in how to use capital letters

michael-jackson-1513358_1280There’s nothing worse than being tripped up by capital letters. This means having to wade through a long piece of text crippled by incorrectly used capital letters, and not knowing the rules for how to use capital letters.

Nothing new about disruption innovation

 

 

 

 

start something new

Last night, I attended a local investment ‘Shark Tank’ event where keen start-up entrepreneurs pitched their ideas to a panel of judges.

There was no holding back among the business enthusiasts and the group witnessed a range of ideas from township food carts to smart-phone-assisted diagnostic tools, online car shopping, to programmes for temporary gym instructors.

The event was hosted by the The Founder Institute,  a US-based pre-seed start-up accelerator, now active in South Africa. (https://fi.co/about)

Panellists scored individuals out of 5 with feedback as to the problems or potential for the business case.

Among the ideas were many concerning social innovations such as life skills for school kids, workplace skills for teens, and dream incentives for young adults.

But those who scored highest among both business and social concepts were the disruptors.

The concept of business disruption has been around since 1995, first coined by American scholar Clayton Christensen https://en.wikipedia.org/wiki/Disruptive_innovation and has been thrust around business ever since.

Disruption is to innovation what digital is to photography. The need is to innovate, and disruption is the how to.

There is nothing new about innovation and years ago, when I worked in the advertising industry the buzz word was deconstruct – you might find this term still relevant in cooking, such as a deconstructed salad (practically a contradiction in terms) – which meant finding a way to deliver the unexpected; to throw concepts at clients that would edge them out of their comfort zones.

And that is exactly what disruption means now. Some will list Uber and Airbnb as the greatest business disruptors of the modern era, while others might argue that Uber does not fit the strict definition because a taxi market already existed.

Some say that disruption serves to displace the market system, so it’s not just about utilising an existing market more effectively, it’s actually about finding new markets either by adding innovation or addressing gaps that arise from changes in social structures. https://www.tonyrobbins.com/career-business/what-disruption-really-means/

 

Whether your business disrupts according to the strict definition, or whether it differentiates by doing the same as others, but just so much better, innovation is the only platform that can move your business forward.

 

 

 

5 tips to get your brand going

 

photographer-407068_640

 

There is no shortage of literature on ‘personal brand’  and it was one of the topics at the recent National Small Business Convention (NSBC) www.nsbc.org.za

So while there’s a lot said, like money and free time, you can never have too much of it.

Shocking stats make youth vulnerable to targeted advertising

an internet minute

Following the much-publicised alleged breach of Facebook user privacy, and recent reports of social media absorption by the youth it is no surprise that parents worry about the time their children spend online.

An article in The Guardian, May 2017, reported “Facebook showed advertisers how it has the capacity to identify when teenagers feel ‘insecure’, ‘worthless’ and ‘need a confidence boost’, according to a leaked document based on research quietly conducted by the social network.”

Breakthrough to excellence in June

A wise friend once told me after a long struggle with an MBA assignment – ‘Perfection is the enemy of the good’.

This small gem of wisdom has stuck with me ever since.

And that does not mean you cannot be excellent.

What is excellence? 

Excellent is how you are every day, every hour, every minute, every second. It’s how you present yourself to the world and how you use excellence to put forward your natural talents.

7 Reasons to Connect with Influencers

know your niche

“It’s not WHAT you know, it’s WHO you know,” that takes you to places you could not get to without them.
That’s why its important to network in your business niche and if necessary hone your networking skills to do just that. Do this regularly as you never know who will be your next step up.

Top 10 tips to get user interaction

Remember to tag

As the world obsesses about millennials, there is a constant flurry among marketers to get their attention.

We know that they are all mobile savvy, and we know that they read – a few words at least!. If the message is not quick and snappy, you’ll lose them in the blink of an eye.

Basically, it’s about great content and here are some tips to keep your readers diving in for more.

The importance of grey marketing

grey matter

It’s not black or white, it’s grey.

You may think that marketing is black or white, but there is a whole grey area that you may not be considering. In traditional spaces black and white could be print and electronic media, or information that you experience with relative ease.

Three key notes to persuasive copy

Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.

pexels-photo-895449.jpegEven Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?