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Month: August 2017

Five fast stats about social media


Video killed the radio star, it was alleged in 1981 by pop group The Buggles in the song of the same name. But has social media caused the death of newspapers, magazines, and television advertising?

When online advertising first became a thing, many approached it with hesitancy fearing change and not having a deep understanding of what the medium was all about.

Then the wisdom of advertisers who were trying to push this new craze, said, Wait we can measure results.

The assurance of measured results had more promise than ever, because there were algorithms to assess how many times people were clicking on your advert. And even a follow through to detect if the individual bought the advertising product.

But online, still contained in some respects, evolved into a social monster with the advent of Facebook soon followed by Twitter. At first dismissed as meaningless chirps, in the case of Twitter, and more social engagement for Facebook, what you or your would-be-advertiser could say on these platforms soon became opportunities to “talk directly to your audience”.

This eliminated the guess work that traditional advertising relied upon with blaze justification the likes of “We know that half the advertising works, but we don’t know which half”.

What an insane approach to a situation that demands millions of dollars. Not only is social media more sensible, it can provide accurate reading down to finite numerical accuracy, much more reliable than “half, but which half?”.
With this incredible information available to any advertiser, expenditure on social media has exploded.

Here are some statistics.
• Social media advertising budgets have doubled worldwide over the past two years—going from $16 billion in 2014 to $31 billion in 2016

• Social media spending in the U.S. alone is expected increase to $17.34 billion in 2019

• In 2017, analysts predicted a 26.3% global increase on spending for social media ads

• Social media ad spending is likely to exceed $35 billion in 2017, representing 16 percent of all digital ad spending globally

• More than 50 percent of B2B marketers rank social media as a ‘very’ or ‘somewhat’ low cost ad option

More stats

 

 

How good is your spelling? Take this quick test

When there is so much stress in the world, I like to keep things light. That’s why I’ve chosen this quick quiz to take your mind off world disasters for a few minutes. As this is a language blog, you probably guessed, this is about spelling.

Go ahead, see how good your spelling is?

Enjoy!

Check your spelling skills
How good is your spelling


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Top 10 gender/ age appropriate words of 2017

 

 

Have you noticed how your language changes to fit trends that begin to invade your life?
Twitterati is a word in use since the advent of Twitter, Google is a frequently practised verb since the search engine came to dominate our lives.

And since men have shown a fondness for women’s wear and women have demonstrated their liking for some things once thought to be the domain of men, this too has given rise to new words.

Do you remember when grunge first came into the language? That was in 1987 when Mark Arm of Green River and Mudhoney first uses the word. It was originally used to describe a dirty sounding rock music genre “raucous guitar sound and lazy vocal delivery”, and later came to mean dirt, grime. It also described a sloppy style of dress, representative of band members’ attitude towards clothing and appearance.

The list below is the top 10 gender/appropriate list that is most in use today
1. Bromance (n): A close but non-sexual relationship between two men.
2. Grrrl (n): A young woman regarded as independent and strong or aggressive, especially in her attitude to men or in her sexuality (A blend of “Grrrr” and “Girl.”)
3. Guyliner (n): Eyeliner that is worn by men.
4. Jeggings (n): Tight-fitting stretch trousers for women, styled to resemble a pair of denim jeans.
5. Mankini (n): A brief one-piece bathing garment for men, with a T-back.
6. Mini-Me (n): A person closely resembling a smaller or younger version of another.
7. Muffin Top (n): A roll of fat visible above the top of a pair of women’s tight-fitting low-waisted trousers.
8. Screenager (n): A person in their teens or twenties who has an aptitude for computers and the Internet.
9. Muggle (n): A person who is not conversant with a particular activity or skill.
10. Noob (n): A person who is inexperienced in a particular sphere or activity, especially computing or the use of the Internet.

New Words List March 2017

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