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Shocking stats make youth vulnerable to targeted advertising

an internet minute

Following the much-publicised alleged breach of Facebook user privacy, and recent reports of social media absorption by the youth it is no surprise that parents worry about the time their children spend online.

An article in The Guardian, May 2017, reported “Facebook showed advertisers how it has the capacity to identify when teenagers feel ‘insecure’, ‘worthless’ and ‘need a confidence boost’, according to a leaked document based on research quietly conducted by the social network.”

Breakthrough to excellence in June

A wise friend once told me after a long struggle with an MBA assignment – ‘Perfection is the enemy of the good’.

This small gem of wisdom has stuck with me ever since.

And that does not mean you cannot be excellent.

What is excellence? 

Excellent is how you are every day, every hour, every minute, every second. It’s how you present yourself to the world and how you use excellence to put forward your natural talents.

7 Reasons to Connect with Influencers

know your niche

“It’s not WHAT you know, it’s WHO you know,” that takes you to places you could not get to without them.
That’s why its important to network in your business niche and if necessary hone your networking skills to do just that. Do this regularly as you never know who will be your next step up.

Top 10 tips to get user interaction

Remember to tag

As the world obsesses about millennials, there is a constant flurry among marketers to get their attention.

We know that they are all mobile savvy, and we know that they read – a few words at least!. If the message is not quick and snappy, you’ll lose them in the blink of an eye.

Basically, it’s about great content and here are some tips to keep your readers diving in for more.

The importance of grey marketing

grey matter

It’s not black or white, it’s grey.

You may think that marketing is black or white, but there is a whole grey area that you may not be considering. In traditional spaces black and white could be print and electronic media, or information that you experience with relative ease.

Three key notes to persuasive copy

Slapping down anything that comes to mind may work for the Earnest Hemingways of the world, but its unlikely to produce persuasive copy for your website.

pexels-photo-895449.jpegEven Hemingway was not one to settle for the first draft. Very few writers do. So why would you put text on the most public forum – your website – that has not been properly crafted?

Flout or flaunt? Word confusion

One of the most common mistakes I found as a sub-editor was around the confusion of the use of the words flaunt and flout. The result was often hilarious.

It seems it is an age-old problem common to the news reporting discipline and these partners in language crime have an interesting history. You may want to say the wanton woman flouted her breasts as she walked along the busy street.

New author launches poetry anthology at Love Books, Melville

Fans filled up the spaces of the buzzing bookshop last night at the launch of Happy Birthday Raashi, a poetry anthology by Raashida Khan, the author’s first published work.

Khan’s journey as a writer for the past 20 years has been a start-stop affair. She first tried her craft in short stories in the back office

Gig economy the smart choice

Gig economy a new take
Perhaps what ‘gig’ used to mean

As a gigger (someone who works in the ‘gig economy’ – my own definition) for the past three and a half years I have formed my own views as to its success and relevance in the global work structure.

Green Eggs and Ham: A great contribution to literature

Today I celebrate Dr.Seuss for all the entertainment he provided in my childhood.

I loved his books and would sleep with them under my pillow so that the stories would fill my dreams and occupy my earliest waking hours.